As I am sure most of you are aware there has been a new YouTube sensation, the Harlem shake. If you don't know what I am talking about take a look at this....
My focus for today is, is it right for brands to jump on these crazes for their own product? I am of course talking about Pepsi version. See below.
I find it quite an amusing advert myself and they were quick to jump on this opportunity. Let's face it,
if Pepsi didn't do it, some else would have. Just like Oreos Super Bowl black out social media advert that went out within minutes.... (just wow! At the power of social media!)
The difference is between these two is, Oreo was smart and original. But Pepsi has just jumped on a bandwagon of crazy YouTube lovers. Is it worth it?
I guess it is worth it otherwise people wouldn't be talking about this advert. I think brands and marketers are right to embrace these YouTube craze. As that's want people to watch and copy. I think it's a brilliant idea, it's easy, you didn't really have to think of much and it's in the here and now.
Granted the fad might be over soon. But at least you can say you did it. You tried and most of all you most likely got watched (it has over 35,000 views already!).
So I want to congratulate Pepsi, I think it was a bold but great move. And no doubt the next craze I am sure we will see other big brands getting involved.
Wally woman
X
Ps I would have loved to one of those cans explode due to all the shaking at the end...
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