Tuesday, 26 February 2013

BT Sport a player not to be messed with

Hello,

I am sure most of you have heard about BTs new project, BT Sport. BT Sport is set to rival the biggest UK sport media giant BSKYB. This will bring a new dimension into the UK Sports media world, but a much needed and exciting one at that.
BT Sport Logo Picture: www.thedrum.com


With a new player in town not only would their be a fight for the biggest games, but hopefully more coverage for those teams that don't get enough. And what I am personally really hoping for is the smaller sports getting some more attention. So fingers crossed...

BT Sport has already unveiled some really exciting stuff, for example their purpose built offices will be built in Stratford, a stone throw away from the Olympic Park. And has surcured some big names like Jake Humphrey that will anchor the Barclays premier league. And Claire Balding will have a weekly show. Both of these names had huge success covering the the Olympics and other major sporting events. So I am pleased to them achieving a regular gig.

BT Sport will be released this summer, and the 2013/14 is shaping up pretty good with 38 live Barclays premier league matches, loads of match from Brazil, France & Italy. And exclusive Aviva premiership Rugby matches, lots of women's tennis from 21 tournaments from around the world.  This is a great start for BT Sport, I am us between now and the summer more deals will be established.

One huge break through that will really challenge, rivals BSKYB is BT Sport have just struck a deal with ESPNs UK & Ireland's TV channels. BT will continue to broadcast at least one ESPN-branded channel. BT Sport will have the rights to show live coverage of the 2013/14 FA Cup, plus Clydesdale Bank Scottish Premier League, UEFA Europa League, German Bundesliga. More excitingly, BT Sport will also have the rights to ESPNs America channel which will show US sports including NCAA College Basketball, NCAA College Football and NASCAR. This is great news for both BT Sport and the US Sports trying to make a bid in the UK Sport market too. 

BT Sport is already BIG news in the game and I am excited to see where else it could lead. This can only be a positive for the UK Sports market. If you want to sign up for more information to BT Sport and start to register interest to sign up to it follow this link... www.btsport.com 

I personally can't wait to sign up and watch even more incredible amount of sport. What do you think of BT Sports success? do you think it will last? Let me know! 

Charlotte Males x

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